What’s your job title?
PR Manager at Ralph & Russo.
How would you describe your job?
Varied, creative, exciting, fast-paced and demanding all at the same time.
What is a typical day for you?
– Understanding and responding to press requests – whether that be from a publication or VIP/ stylist.
– Pitching features to Press.
– Developing the company press strategy in relation to the territories I oversee and actioning that strategy.
– Reading industry news and researching to keep abreast of industry developments, brand collaborations and new influencers we should be aware of.
– Overseeing an assistant and ensuring not only that their work gets completed to the deadline, but that they are developing in their role.
What skills/qualifications do you need to do your job?
Preferred qualifications include anything related to Fashion Marketing & PR or Brand Management. I would say that a BA in Business, Marketing and/or English would be a good start – I studied the latter!
In terms of skills, PR requires good writing skills and the capacity to be creative. You need to be personable, able to think on your feet and have good time management. For my role especially, you need to have an interest in the luxury industry and have an understanding of its appeal/its client.
What kind of experience do you need?
In today’s environment, internships really are key. I have met so many professionals, myself included, working in the fashion industry that never studied fashion specifically. If you can show interest in the field, through a hobby in addition to work experience – I.e. blogging, dressmaking etc – to display passion and dedication to your subject, you will excel.
What kind of person do you need to be to do your job?
A creative and personable individual, that is diligent and thrives in a fast-paced environment.
Who is your creative inspiration and why?
I’ve always found the history of fashion and the way in which clothing has reflected or dictated an era so interesting. The creativity and innovation of all of the great masters – i.e. Dior, Chanel – has continually spurred me on to desire to be a part of that history. I find creative inspiration from a multitude of sources, but ultimately, my inspiration to be a part of the fashion industry has derived primarily from my mother, who is a dressmaker.
What advice would you give a student looking to get work in your field?
Research the industry and source internships that will help you grow and gain clarity in the direction you want to take your career. Do not intern needlessly – sometimes more internships on a CV can be negative as opposed to positive!
Work hard and keep the focus on you / your goals, not the talk of the people around you.